A meta-analysis assessed the behavioral impact of and psychological processes associated
with presenting words connected to an action or a goal representation. The average and …

For over 30 years information-processing approaches to leadership and more specifically
Implicit Leadership Theories (ILTs) research has contributed a significant body of knowledge …

Abstract 'Sharing economy'platforms such as Airbnb have recently flourished in the tourism
industry. The prominent appearance of sellers' photos on these platforms motivated our …

Purpose Drawing on the self-determination theory, the assemblage theory and customer
experience literature, this paper aims to develop a framework to understand motivational …

This study examined the impact of eco-brand, eco-label and social media on driving green
consumption intention in ecotourism destinations. The mediating influence of motivation and …

We present an integrative framework of brand value co-creation with theoretical
underpinnings in joint agencial experiencial creation of brand value. Central to this …

This research highlights the importance of retailer-consumer identity congruence–the match
between the retail brand identity and the consumers' identity. Retailers can leverage identity …

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great
experience across channels. In this paper we provide an overview of the existing literature …

Creativity is a common aspiration for individuals, organizations, and societies. Here,
however, we test whether creativity increases dishonesty. We propose that a creative …

This research examines automatic behavioral effects of priming brands that are
anthropomorphized. It posits that anthropomorphized brands trigger people's goals for a …