Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …

Customer engagement behaviour has emerged as an influential concept in marketing and
refers to customers' behavioural manifestation towards a firm originating from motivational …

Firms recognize the increasing potential of digital services to enhance customer
engagement behaviors. Drawing on customer engagement and user gratification theory, two …

Highlights•A concise review of some recent publications on customer engagement (CE) in
the online domain is presented.•The review reveals that CE in the digital age is of …

This study investigates the various risk factors that alter online shopping behavior in Kuwait,
during the COVID-19 pandemic. Online questionnaires were distributed through various …

Social media constitutes a pervasive communication media that has had a prominent role
during global crises. While crisis communication research suggests that individuals use …

Self-service technology (SST) benefits e-commerce firms by increasing operational
efficiency and reducing labor costs, while it also challenges firms in that service resources …

Limited research has investigated the consequences of brand hate, particularly the
pathways and contingent factors. This study addresses a critical gap by investigating the …

Customers proactively engage with firms' offerings through behavioral manifestations such
as brand-related social media posts, influencing other customers in online networks and …