Consumers, Society and Marketing
DS Mutum, EM Ghazali - CSR, Sustainability, Ethics & Governance, 2023 - Springer
As concerns about the environment and social responsibility intensify, the field of marketing
has pivoted towards sustainability. Studying the interface between consumers, society, and …
has pivoted towards sustainability. Studying the interface between consumers, society, and …
Evolving Consumer Representations and Roles
DS Mutum, EM Ghazali - Consumers, Society and Marketing: A …, 2023 - Springer
The way consumers consume goods has changed due to growing awareness of both
unethical marketing techniques and the detrimental effects of those practices on society and …
unethical marketing techniques and the detrimental effects of those practices on society and …