Under the impact of technological innovations, particularly the Internet, ways of
communication have been changing. In fact, social media has been offering virtual …

The outbreak of COVID-19 has boosted the significance of social media for tourism
destinations. Therefore, this study investigates how and to what extent the pandemic has …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

This study explores how European DMOs use social media to promote and market their
destinations and extends extant research on social media in tourism by:(1) using a larger …

The explosion of content generated by users, in parallel with the spectacular growth of social
media and the proliferation of mobile devices, is causing a paradigm shift in research …

Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

Medical tourism is increasing quickly since it contributes to both the health and tourism
sectors. The use of big social data has been effective in the development of medical tourism …

Smart cities and smart tourism destinations integrate technological infrastructures and end-
user devices with the aim of providing more satisfying experiences. They generate …

In the new media era, although the short-form video has become an essential tool for
destination brand marketing, few empirical studies have concentrated on how to use it to …

Social media have become an indispensable tool for promoting events and tourist
destinations, but some tourism organizations are still unable to exploit their full potential. The …