The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …

A major issue for governments in the past few decades has been environmental
deterioration caused by economic activity. Researchers are increasingly interested in the …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shopping behaviours. This study seeks to develop an integrated model of the critical role of …

Sustainable development goals (SDGs) are the foremost requirement of the entire world,
and a sharing economy is potentially the best way to achieve them, a phenomenon which …

Recently, sustainable development goals (SDGs) have become a global requirement, but a
changing phenomenon which needs to be examined frequently and which is the focus of …

Recently, purchasing intention towards green products has gained global attention due to
their extensive use and high environmental issues. Thus, the current article investigates …

A high level of carbon dioxide (CO2) emission has become a global issue due to extensive
production and energy usage that needs regulators' attention and researchers' emphasis …

Abstract Changes over the last few decades around the globe highlight concepts such as
sustainable economic development (SED). Globalization has accelerated the competition …

Recently, sustainable energy consumption has been a significant factor in reducing
environmental degradation due to the high economic growth, and this phenomenon …

The main purpose of this paper was to explore the effect of social media marketing activities
(SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand …