Digitalized interactive platforms (DIPs) such as Apple watch, Starbucks apps and Nike+
have seen enormous growth. This study empirically investigates the antecedents and …

Consumer well‐being (CWB) refers to the cognitive and emotional reactions of consumers in
response to their consumption experiences. It encompasses three elements: consumer …

Esports has been boosted by the proliferation of gamified social live streaming (SLS)
platforms over the past few years. While previous research has recognized the complexity of …

Abstract eSports is enjoyed by many gamers worldwide; however, gaming addiction poses a
serious challenge for eSports users and society. This study employs social learning theory …

Since our 2021 call for a special issue in the Journal of Interactive Marketing on Information
Technologies and Consumers' Well-Being, interest in this topic has continued to grow. The …

This study aims to analyze and evaluate the research and technology developments of
esports in the last 30 years. 1188 Scopus articles were analyzed using VOS viewer …

This paper addresses revisiting intention in warfare heritage tourism. Building on drivers
related to the psychology of the tourists, it develops and tests a moderated mediation model …

This study explores consumer attitudes and purchase intentions for Metaverse offerings,
focusing on gaming avatars and platforms, through affordance theory. Analyzing data from …

This study aimed to investigate the factors that influence the intention of people with
disabilities to participate in e-sports and actual participation. The theory of planned behavior …

Bu çalışmada Öz ve Üstün (2019) tarafından geçerlilik ve güvenirliği sağlanarak geliştirilen
“E-Spor Katılım Motivasyonu Ölçeği”'nin doğrulayıcı faktör analizi ile üniversite öğrencileri …