Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

Abstract Purpose The introduction of Over-the-Top (OTT) video streaming services through
national and international providers like Netflix, Amazon Prime, etc. has changed consumer …

The world of audiovisual online markets is rapidly changing. Not long ago, it was dominated
by linear television, transmitted terrestrially, through cable networks or via satellite. Recently …

While the digitalization of products and services in the entertainment industry has gained
momentum in the last decades, online theater streaming is a relatively new phenomenon …

Purpose The purpose of this paper is to study the adoption of online streaming services from
the technology acceptance perspective. A conceptual model incorporating personality traits …

This article investigates to what extent technological affordances are associated with
people's preference for video streaming platforms over traditional television services. Such …

Cable cord-cutting occurs when users cancel their cable subscriptions to adopt web-
streaming as their primary means of watching television. One factor that has been identified …

Extant results on the binge-watching outcomes have been mixed. This study sought to
examine the crucial factor of attentiveness that might help to enhance viewer experience …