Our review, drawing from various fields such as communication, psychology, marketing, and
environmental studies, delves into the potential for humor in pro-environmental messaging …

Overwhelmingly, the literature on the persuasive influence of emotions has focused on
individual emotions, fear in particular, though some recent attention has been given to mixed …

Objective To systematically review research into the use of humour‐based health promotion
strategies for addressing public health issues during the past 10 years. Method The …

The emerging media environment introduced fundamental changes in the quality and format
of information available to the public, which can now flexibly seek, alter, and disseminate the …

This study uses an unobtrusive eye tracking approach to examine understudied
psychological mechanisms–message attention and credibility–when people are exposed to …

This research examines the possible benefit of using humor to reduce anxiety associated
with performing cancer self-examination behaviors. In Study 1, 187 undergraduates read a …

Recently, numerous police organisations have made a strategic decision to employ humour
on social media, via memes and other comical posts, to increase community engagement …

The use of humour in advertising is widespread and research about it has grown rapidly.
There are now at least 250 academic works devoted to advertising humour with over 150 …

This study is a quantitative content analysis of 445 viral video ads shared online between
2009 and 2019. Using the framework of the Elaboration Likelihood Model (ELM) that …

Narrative is essential for public engagement with global poverty. Stand Up Planet, a
documentary about global development, was produced to evaluate the effects of a little …