Abstract Information and communication technologies hold immense potential to enhance
our lives and societal well-being. However, digital spaces have also emerged as a fertile …

Purpose In spite of the merits of artificial intelligence (AI) in marketing and social media,
harm to consumers has prompted calls for AI auditing/certification. Understanding …

The proliferation of deceptive content online has led to the recognition that some actors in
the digital media ecosystem profit from disinformation's rapid spread. The reason is that a …

Teen users outpace adults in social media use across several platforms. Though much
scholarship has considered the negative effects of social media use on teen well-being, this …

Fake news has been linked to the rise of psychological disorders, the increased disbelief in
science, and the erosion of democracy and freedom of speech. Online social networks are …

ChatGPT, an esteemed natural language processing model, has demonstrated remarkable
capabilities in intelligent text generation, interactive conversation, and myriad additional …

Purpose This study aims to conduct a comprehensive review of scholarly literature on the
educational impacts of the metaverse, systematically identifying emerging themes …

Social media has produced a new breed of celebrity—the micro-celebrity—who achieves
excellence by promoting themself and engaging in audience communication. Based on …

The goal of this study is to comprehensively analyze the dynamics and structure of TikTok
research since its initial development. The scholarly composition of articles dealing with …

Purpose This study investigates two important research questions. First, does YouTube
advertising create value for customers to activate their inspired-by state (motivation), or does …