RESUMEN El Marketing de Relaciones es un término que abarca significativamente más
que unos simples objetivos con sus estrategias; por ello, parece mejor entenderlo como una …

Marketing academics and practitioners have been examining the relationship between
relationship marketing orientation (RMO) and business performance and yet, to date, there …

Recent discussion about relationship marketing as a new marketingconcept is strongly
connected with a novel perspective on exchangeprocesses as the core of marketing …

The authors examine the impact of consumer involvement on consumers' willingness to
engage in relationships with service providers, because healthy relationships between …

This paper develops an outline framework which conceptualises customer retention in
financial services retailing. Preliminary investigations through interviews with managers …

Purpose–The purpose of this paper is to explore the impact of relationship marketing in a
Thai context by gathering both quantitative and qualitative data. Design/methodology …

The main objective of this study was to investigate job satisfaction variables related to
turnover intentions of software programmers employed in the IT industry in Thailand …

The literature is rich with examples that stress the importance of marketers having long‐term
customer relationships. Yet, the reality is that while relational attachments can foster …

The study investigates CRM and Customer retention in the Nigerian banking industry. Five
(5) research objectives and hypotheses were developed for the study. Quantitative research …

In this study, we seek to understand the role of relationship marketing in achieving customer
loyalty in Ghana's informal economy. The study further investigated the role of customer …