Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda
Ongoing technological disruptions in the service industries have altered modern business
practices globally. Due to the unending transference in the overall consumer behavior in …
practices globally. Due to the unending transference in the overall consumer behavior in …
How do interactive voice assistants build brands' loyalty?
Voice assistants have emerged as a new form of technology that can identify human speech
and respond accordingly via synthesized voices and this family of technologies has helped …
and respond accordingly via synthesized voices and this family of technologies has helped …
The effect of supermarket service quality dimensions and customer satisfaction on customer loyalty and disloyalty dimensions
Purpose This paper aims to examine the effect of service quality dimensions and customer
satisfaction on customer repurchase intention, word-of-mouth, complaining behaviour and …
satisfaction on customer repurchase intention, word-of-mouth, complaining behaviour and …
Consumer emotional brand attachment with social media brands and social media brand equity
Purpose The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …
engaging emotionally with these brands. Given the prominence of social media in society …
Service quality, customer satisfaction, and loyalty in the banking sector: The moderating role of organizational culture
S Famiyeh, D Asante-Darko… - International Journal of …, 2018 - emerald.com
Purpose The purpose of this paper is to understand the moderating role of organizational
culture in the relationship between service quality, customer satisfaction and loyalty in the …
culture in the relationship between service quality, customer satisfaction and loyalty in the …
On the relationships among brand experience, hedonic emotions, and brand equity
CG Ding, TH Tseng - European journal of marketing, 2015 - emerald.com
Purpose–The purpose of this paper is to further examine the mediation mechanism to
account for the influence of brand experience on brand loyalty by integrating the experiential …
account for the influence of brand experience on brand loyalty by integrating the experiential …
The effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction: Supermarkets in Fiji
The effect of service quality on customer satisfaction and loyalty and the mediating role of
customer satisfaction : Supermarkets in Fiji | Emerald Insight Books and journals Case studies …
customer satisfaction : Supermarkets in Fiji | Emerald Insight Books and journals Case studies …
Modelling and investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty–a case study of home appliances business
S Murali, S Pugazhendhi, C Muralidharan - Journal of retailing and …, 2016 - Elsevier
After sales services (ASS) are activities that take place after the purchase of the product by
customers and are devoted to supporting customers in the use and disposal of goods. ASS …
customers and are devoted to supporting customers in the use and disposal of goods. ASS …
Relationship between service quality and customer satisfaction in hotel industry
S Sharma, S Srivastava - TRJ Tourism Research Journal, 2018 - trj.iptrisakti.ac.id
In the competitive hotel industry, individual hotels find ways to be unique to make their
products and services shine amongst others. Hotels do not leave any stone unturned to …
products and services shine amongst others. Hotels do not leave any stone unturned to …
The experience economy approach to festival marketing: Vivid memory and attendee loyalty
Purpose–A desirable experiential environment is an essential source of competitive
advantage in the festival industry. Understanding festival attendees' experience is …
advantage in the festival industry. Understanding festival attendees' experience is …