The aim of this research was to empirical examine the influence of brand trust, perceived
value on brand preference, and purchase intention for branded phones. The samples were …

This paper investigates the impact of social media marketing on brand image and brand
trust toward the purchase intention of Indonesian Male's Skincare. The study proposes a …

This research examines how social media marketing affects brand image, brand trust, and
purchase intention in the context of beauty centers in Jordan. The study presents a model …

Pupose: This study aims to analyze the effect of social media marketing, brand image, and
brand trust on the purchase intention of Somethinc skincare products in Surabaya. These …

The present purpose of this study was to empirical research on the role of brand trust as a
mediator in the connection between brand satisfaction and purchase intention. We tested …

Organizations strive to satisfy salient and unmet consumer needs by providing value through
their products and services. If environmentally sustainable “green” brands successfully exist …

The technology of smartphone has greatly affects the behavior of people and their attitude
toward the purchase. However, there are lack of studies on the purchase intention of …

Tujuan penelitian ini adalah untuk mengetahui pengaruh brand image terhadap keputusan
pembelian secara langsung dan tidak langsung melalui brand trust. Data primer dalam …

One of the successes of a company in facing intense competition amid the rapid
development of telecommunications is by empirically testing the effect of Brand Trust and …

Penelitian ini bertujuan untuk membuktikan hubungan antara pengaruh brand image dan
brand trust terhadap loyalitas pelanggan Shopee di Kota Padang dengan kepuasan …