Along with the rapid increase in the number of Internet users around the world, the World
Wide Web has become the fastest growing advertising medium in this decade. The …

The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …

This article reviews empirical research conducted in the last decade on the subject of how
online display advertising affects the usability and quality of user experience of websites. In …

Buyers using search engines to look for information tend to trust and follow links displayed in
the editorial section of the search-results page. Most on-line sellers, however, do not invest …

Purpose–The current study aims to develop and extend existing research into online
behavioural intentions of consumers' by proposing, operationalising, and testing a model of …

The purpose of this study is to explore the emergence of ad banner blindness in the viewing
of e-commerce home pages. Building on the literature on inattention blindness and banner …

This core textbook addresses structural change in the advertising industry, its legal and
political environment, and the ways in which people engage with advertising. Providing an …

This study investigates the ways of improving banner advertising effectiveness by
suggesting alternative advertising repetition strategies in varying on-line environments …

In recent years, many Web-based services such as Facebook and MySpace have been
making great progress and creating new opportunities. Because online advertising is the …

Angesichts der wachsenden Bedeutung von wertorientierter Unternehmensfuhrung,
Markenwert und Controlling wachst der Druck von Management und Kapitalmarkten, auch …