Conclusion This review and analysis offers several potential contributions from previous
works, but particularly, extends the exploratory analysis carried out by Dubois and Laurent …

The focus of this book is on holiday planning and decision making, which is the cornerstone
of tourist behaviour and tourism marketing. The first three chapters deal with the basics …

How does customer perceived value influence purchase intention in online flash sales on
social e-commerce platforms? This study investigates the role of time pressure and product …

People engage in communication on Facebook via three behaviors—like, comment, and
share. Facebook uses an algorithm that gives different weight to each behavior to determine …

The purpose of this paper is to examine the effectiveness of social media on the different
stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for …

Marketers invest in various media platforms to influence consumer behaviour (CB).
Advertisement on every media platform has a different composition that engages the …

Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …

Gamification on the mobile platform through the concept of online games has the potential to
create unprecedented engagement with customers. With the growth in the gamification …

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer
evaluations. The research addresses two questions:(1) what are the factors that influence …

Purpose–Based on message source theory, the purpose of this paper is to use positive
electronic word‐of‐mouth (eWOM) settings to examine the influence of message source …