Purpose The purpose of this paper is to outline and discuss the opportunities and
challenges of using social media in medical and health care. Design/methodology/approach …

Background Online health care services effectively supplement traditional medical
treatment. The development of online health care services depends on sustained …

Cancer hospitals manage social media platforms in a professional way to improve their
relationships with internal and external stakeholders and reinforce their corporate brand. To …

El objetivo de este artículo de revisión bibliográfica es analizar el impacto de las redes
sociales en la creación de la reputación online de una marca hospitalaria. El artículo …

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving
Guide: Business & Management/Marketing Management The application of marketing to …

Social media have become a strategic tool for hospitals interested in boosting their
corporate communication and achieving several organizational objectives such as …

Implementing an efficient corporate communication strategy has become a priority for all
hospitals interested in building a meaningful brand. To do that, most of these organizations …

The online mode of medical consultation has been gaining increasing popularity. Online
medical consultation (OMC) in China is largely mediated through e-healthcare websites …

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Technology has become a critical catalyst for businesses transformation. Applications such
as mobile health, telehealth communication, social media and e-record systems have …