Scholars and practitioners have recognized that making innovation happen today requires
renewed approaches focused on agility, dynamicity, and other organizational capabilities …

To remain competitive in a shifting sociocultural landscape, firms often introduce new
meanings—new reasons why customers use their products or services—that must be …

Scaling is one of the most critical phases in the lifecycle of technology-based startups: failure
to scale often translates into failure to survive. Entrepreneurial experimentation has emerged …

Although firms constantly seek opportunities to launch new products, services, or business
models, little is known about the way opportunities emerge and develop. In particular …

The concept of business model dynamics has been gaining momentum in the academic
literature to refer to all the alterations in a firm's business model. This study taps into the shift …

In recent years widespread digitalization is pushing enterprises to enhance their products
and services and their value propositions. Digital transition requires companies to adapt …

Companies worldwide increasingly leverage digital platforms to sell, innovate, and
collaborate. Despite the global pool of resources available on digital platforms and the …

Prior literature on tech healthcare startups has focused on specific aspects that facilitate or
inhibit their business, but it has not provided a comprehensive understanding of their …

Recent academic and managerial literature has paid significant attention to experimentation
methods employed at different stages of a new venture's lifecycle. Alongside the widely …

Purpose The lean startup approach (LSA) is extensively utilized by early-stage
entrepreneurs, with “pivot” serving as a key pillar. However, there is a research gap …