The paper aims to explain the influence of celebrity endorser on consumers' purchase
intention, and explain the influence of brand perception on purchase decision in regard to …

This study aims to examine the factors that affect customer satisfaction and repurchase
intention of online shoppers in Vietnam. We used the anklet method to collect information by …

With the acceleration of China's urbanization and the increasing number of household
appliances, the promotion of energy-saving products has attracted widespread attention …

This study aims at testing word-of-mouth (WOM) by mediating positive and negative
perceptions of purchase intention on low-cost carriers (LCC) flights in Indonesia. One of the …

Business resources and processes such as Big Data Marketing Analytics (BDMA) are
becoming increasingly focused on meeting the needs and objectives of customers …

Purpose: As the digital environment has expanded opportunity for consumers to acquire
information from social media and social network services (SNS), With this environment …

This study aims to analyze the mediating influences of resonance-based self-attitude and
brand credibility in a relationship between celebrity endorser credibility and celebrity …

With the increasingly advanced development of the internet, many people are purchasing
goods online. People's increasing purchasing intentions indicate consumptive behavior …

Customer value is an important marketing strategy aspect that refers to the evaluation of
products that meet value and satisfaction. Hospital has intangible characteristics of services …

Against the backdrop of China's current dual-circulation paradigm, consumers have
experienced the transition of their demands for products from price-driven needs to brand …