As a consequence of globalisation, the marketing of places has grown in importance as
countries, regions and individual destinations compete with one another to attract …

In the past few decades, a growing number of communities, cities, states/provinces, nations
and regions have adopted marketing and branding concepts and tools to attract investors …

Social media is fundamentally changing the way travellers and tourists search, find, read
and trust, as well as collaboratively produce information about tourism suppliers and tourism …

The inception of place branding evolved from research within various fields including place
image and marketing. The literature reports on studies focusing on the application of the …

The growth of globalization has intensified the competition among countries, cities and
regions to attract various target audiences. Places need different marketing and branding …

Bu çalışmada bir kentin marka olmasının gerekleri ve boyutları ile bir kent markasının imajı
ele alınmıştır. Bir kentin imajını oluşturan unsurlar aynı zamanda o kent markasının nasıl …

Communities, cities, states, nations and regions have progressively applied more marketing
and branding concepts and tools to boost exports and attract investors, businesses, visitors …

Vaxication (ie, post-vaccination travel) and branding destinations for COVID-19 safety have
emerged as the cornerstones to fully rebound global tourism. Numerous destination brands …

This paper offers refreshing food for thought for anyone involved in nation branding.
Drawing on literature from several disciplines, the author critically evaluates common …

We develop a typology for analysing branding processes in municipalities: a place,
organizational and democracy branding strategy. Our main contribution is to expand the …