Conclusion This Research Note argues that branding is not the only reason for overtourism.
That said, branding plays a significant role in overtourism as it contributes to encourage …

Purpose The purpose of this study is to investigate the link between history (heritage) and
tourism marketing (destination branding). More specifically, the paper focusses on how …

This study conducts cluster analysis and discriminant analysis to analyze national tourism
logos and slogans to determine intra-cluster similarities and inter-cluster differences of …

Branding is of utmost importance for marketing strategy. Similar to products, the subject of
branding can also be services organizations, but also tourist destinations, landscapes, cities …

There is no doubt that tourism is a very important component in the economy of a city/region
or country. Whether an area is attractive for tourists depends on many different factors. For …

Destinations are constantly competing for the valuable time and money of tourists in a
competitive international arena. Consequently, destinations have turned to destination …

In the past, limited research applied Bibliometric visualization to explore the intellectual
structure of academic tourism knowledge. This study uses CiteSpace to analyze and …