Scenario-based experiments are an important method in service marketing, especially in the
field of service failures and service recoveries. Field studies on these topical areas are rare …

Auction sites on the Internet frequently put bidders under time pressure or highlight the
social competition that is inherent to auctions. Both aspects are believed to elicit an exciting …

E-auctions have the potential to gain a larger market share of the C2C sector by increasing
participation of current users. The purpose of this study was to examine the factors that …

This research broadens the focus on the addiction process by examining the role of
marketing cues in the “pre-addiction” phase of the consumption continuum that is broadly …

Social media interactions in the form of likes and comments have become a prevalent and
expected form of feedback among consumers. However, as these forms of feedback …

Sharing economy organizations depend on customer cooperation. According to the existing
theory, namely, the extended slippery slope framework, coercive and legitimate power are …

Internet auction sites frequently employ images as design elements on their websites in
order to either induce a sense of community or competition among the bidders. In this paper …

Vickrey auctions (VA) and Becker–DeGroot–Marschak auctions (BDM) are strategically
equivalent demand‐revealing mechanisms, differentiated only by a human opponent in the …

Last-minute bidding is a prevalent strategy in which bidders submit their bids at the very end
of an online auction; mobile push notifications can remind these bidders of upcoming …

Purpose–Check-in based advertising is growing dramatically as the popularity of social
media increases. The purpose of this paper is to explore which social cues are appropriate …