Research question The number of studies dealing with digital innovation in sport marketing
has increased rapidly in recent years. These studies address the global phenomenon of …

Logistics and sport management are part of the globalized economy and interdisciplinary
fields of science. Sporting events necessitate enormous logistical efforts by aiming to deliver …

Network approaches in sport management are mainly guided by the logic of sport products,
where firms produce value that is used-up by consumers. This logic neglects the …

Using service dominant logic as the theoretical framework, this study examines the
associations between consumer engagement, two dimensions of value co-creation (co …

Research question The few publications discussing sport sponsorship from a network
approach lack sufficient explanations for resource integration. Building on the sport value …

The need for developing theories in hospitality management research has been noted for
several decades. There is heavy dependence on borrowed theories from different areas, a …

Purpose Electronic Sports (eSports) is an emerging sector of the sports and entertainment
industry experiencing an accelerated increase in consumer and sponsor demand. This …

The esports industry still exhibits progressive growth driven by digital transformation and an
increasing followership. Such dynamic development involves manifold interactions between …

Existing arguments on the economic upgrading of small and medium-sized enterprises
(SMEs) in emerging markets emphasise the role of multinational enterprises (MNEs) from …

Purpose To understand the football industry in its entirety, a supply chain management
(SCM) approach is necessary. This includes the study of suppliers, consumers and their …