Purpose Young consumers are increasingly using online reviews and celebrity influence to
make purchase decisions. The purpose of this study is to ascertain the influence of online …

Purpose This study aims to establish the link between business ethics and brand loyalty and
to investigate the mediating role of corporate social responsibility (CSR) and United Nations …

Purpose The purpose of this paper is to explore the impact of sustainable marketing
practices of firms on consumers' attitudinal and behavioral brand loyalty. In addition, this …

Corporate social responsibility (CSR) is a strategic tool that empowers competitive
differentiation through coagulation of societal and business objectives. Against this context …

What explains why some consumers believe their individual consumption choices impact
the natural environment, social issues, and employee well‐being and others do not? This …

Brand loyalty has become a primary goal for a company in today's business environment
due to intense market competition. Therefore, companies need to engage with customers, as …

Brand loyalty has become a primary goal for a company in today's business environment
due to intense market competition. This paper aims to examine the relationship between …

This study scrutinizes the influence of sport sponsorship on brand equity in South Africa. It
examines the impact and contribution of brand awareness, brand image, brand loyalty and …

Bu çalışmada, marka imajı, algılanan hizmet kalitesi, müşteri tatmini ve algılanan değerin
tutumsal marka sadakati üzerindeki etkisi ve tutumsal marka sadakatinin davranışsal marka …

Agricultural equipment companies intend to understand agriculture producers' buying
behavior by answering questions such as how loyal producers are to brands and dealers …