The purpose of this study was to analyze the effects of service quality on brand image,
service quality on customer satisfaction, service quality on brand equity, service quality on …

Competition in the hospitality industry is fierce and hotels need to enhance guest
engagement in order to remain competitive. Building brand anthropomorphism (BA) and …

Small and medium enterprises (SMEs) play a catalytic role in strengthening the economy of
developing counties. The performance of SMEs depends on various factors. Among those …

This study aims to identify strategic branding resources for small and medium-sized
enterprises (SMEs) considering their financial challenges in implementing branding …

Objective The purpose of this study was to investigate the impact of various factors of
corporate brand identity on corporate brand identity dimensions in the banking industry. The …

The purpose of this research is to find the extended impact and interaction of entrepreneurial
orientation (EO) as a moderator variable on the relationships between brand strategy …

This research aimed to investigate the effect of brand vision and positioning on brand equity
with regard to moderating role of product performance and using descriptive survey …

The study was based on exploring if succession planning was considered as a strategic for
branding Zimbabwean Small and Medium Tourism Enterprises (SMTEs) beyond COVID-19 …

The focus of this thesis is on the development of a brand strategy for mid-scale ecolodge
businesses. This is an important area of concern within the ecolodge industry as there is no …

This paper starts by clarifying the role of branding orientation (BO) among academic studies.
It shortly introduces the development of the BO concepts. The empirical part consists of a …