Purpose Facilitated by image retouch tools, social media influencers can digitally enhance
their self-image in product recommendation posts. This paper proposes that image …

Current literature on non-idealized models seems to offer mixed evidence on whether such
models generate a positive body image and increase advertising effectiveness. To closely …

It is rather contradictory that there is a high demand for authenticity in today's virtual space,
where some platforms encourage the proliferation of idealized images, the products of …

Purpose The role of customers has moved from reactive to proactive, and they require more
control over digital touchpoints. The quest for authenticity is their response to the dark side of …

In this article we develop a comprehensive understanding of diverse representation in
advertising. While numerous studies highlight increasing demand for diversity among some …

This research examined luxury brands' women empowerment advertising (femvertising) on
social media. The study found that the authenticity of the message mediates the positive …

Marketers had high expectations for modified model images in E-commerce, however, the
social movements against photoshopped models suggested the high-modified model …

Do virtual influencers generate greater advertising effects when they are in a setting with
more physical-world elements or more virtual-world elements? Grounded in the computers …

Social media has affected how we relate to our body image. Digital makeovers have both
reinforced existing beauty ideals and created new ones. This project investigated whether …

This study investigates the key antecedents and outcomes of consumer–brand engagement
(CBE) in the context of luxury brands on social media. Based on data collected from 547 …