Purpose This study aims to serve as an important resource for customer engagement (CE)
researchers by presenting a comprehensive, up-to-date and objective assessment of the …

This special issue has explored ways in which consumers engage with brands and firms
within ever-evolving technological environments (Ostrom et al., 2015). The articles show …

This study explores two burgeoning aspects of marketing research; inspiration and
engagement, in the context of mass‐prestige brands; that is those brands that position …

Purpose This study's aim was to investigate the stimulators of fashion e-consumers within e-
commerce environments. The study proposed a framework utilizing stimulus–organism …

Literature has reported that store-level information is crucial in determining consumer
engagement with green stores. This study examines the effects of in-store (green) …

There is a growing imperative to address the negative environmental impact of fashion and
an increased awareness of sustainability issues: the sustainable fashion concept (SFC) …

Motivating customers' engagement can be a crucial differentiating factor for the dynamically
changing landscape of online retailing. This study draws on service-dominant (SD) logic and …

Purpose While businesses seek to engage customers, their efforts are often met with varied
results, as some customers are more predisposed to engage than others. Understanding …

Purpose This paper aims to establish and empirically investigate a research model
examining the effect of four dimensions of the technology readiness index–optimism …

Supported by the dynamic capabilities theory of the firm, this study considered innovation
competitive advantage, product quality, and technology adoption as the core dynamic …