Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

This study reviews the literature to determine how cognitive factors affect consumers' value
perception and video streaming platform subscription intentions. This study analyses 20 …

Munculnya teknologi 5G telah mengantarkan era konektivitas dan kemampuan komunikasi
yang belum pernah ada sebelumnya, menawarkan potensi untuk membentuk kembali …

OTT video services, which were formerly seen as a luxury, are now commonplace.
Consumers in India are adjusting to it in greater and greater numbers. While homegrown …

Over-the-Top (OTT) streaming platforms are transforming the industry's broadcasting market
and structure. The streaming media revolution is based on constant innovation, both in terms …

The objective of this study is to explore the determinants influencing the intention to use over–
the–top (OTT) services among Mongolian users. The research uniquely extends the …

Purpose The purpose of this study was to empirically investigate the role of e-service quality
factors in predicting e-satisfaction. The study context was spirituality and well-being over-the …

The present era of rapid technological changes and the rising rate of internet penetration
has created a stride for an individual's entertainment preferences. The rise of Over-the-Top …

After the outbreak of the epidemic, people traveled less frequently, and entertainment
activities moved indoors, leading to an increase in the use of OTT video streaming platforms …

This study aims to ensure the accountability of the technology acceptance model in the
domain of over-the-top (OTT) service. As antecedents of usefulness, content diversity …