The purpose of this study was to analyze the effect of product quality, brand image and
perception of the price of the consumer buying decision process matic Honda motorcycles …

Korean wave's existence makes Indonesian people interested in Korean cosmetics. One of
the most favored Korean cosmetic brands in Indonesia is the Nature Republic, they have …

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap
minat beli sayuran organik di Pasar Sambas Medan. Penelitian ini dilaksanakan di Pasar …

This study aimed to determine the effect of variable brand image, price, quality of product to
decision of purchasing a car LCGC (Low Cost Green Car), either partial or jointly and to find …

Penelitian ini bertujuan untuk mengetahui:(1) pengaruh citra merek terhadap keputusan
pembelian,(2) pengaruh kualitas produk terhadap keputusan pembelian,(3) pengaruh …

One of the competing mobile brands in Indonesia is xiaomi, the xiaomi brand itself began to
be known by the people of Indonesia since 2013 and successfully exploded in the market in …

Buku referensi ini menjelaskan secara komprehensif mengenai Perilaku Konsumen dalam
konteks era digital di Indonesia saat ini. Topik yang dibahas secara runtut mulai dari …

Abstract The Pandemic Covid-19 makes many people have to live their lives by starting new
habits. The form of activity to maintain the health of the body is to exercise. Cycling is one of …

Repurchase intention is a consumer action to buy back a product because of the satisfaction
received after the previous purchase; so that consumers feel satisfied a company needs to …

Penelitian ini membahas tentang pengaruh citra merek, kualitas produk, dan harga
terhadap keputusan pembelian Chatime pada mahasiswa Universitas Gunadarma. Sampel …