User-generated content (UGC) has become an important part of travel planning, as travelers
evaluate travel products based on past reviews. However, different factors account for why …

Purpose This paper aims to analyze the adoption of social media platforms by tourists in
Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study …

Due to increasing concern about climate change and its impact on the tourism sector, it is
vital to understand tourists' decision-making process in relation to staying in green …

This paper investigates the impact of social media practices on wine sales in US wineries as
perceived by winery owners and general managers. An online survey research …

Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Social media communication is considered to be an important predictor of the behavioral
intention of customers in the hospitality industry. Despite the importance of this, our study …

Purpose This study aims to determine the effect of online social networks on university
students' environmentally responsible behavior (ERB). This research aimed to develop and …

User-generated content (UGC) has grown in popularity in recent times. The researchers
have examined the significance of UGC on consumer behaviour in the era of Industry 4.0 …

The background of this research is the decreased number of tourists, either domestic or
foreign tourists, visiting Lombok, in which Lombok is a halal tourism destination in Indonesia …

The tourism destination promotion is one of the component to develop the competitiveness
index for travel and tourism. An exploratory@ indtravel, indonesia tourism destination …