Blockchain research is significantly growing, yet the practical implementation of blockchain
among retailers is still in the novice stage. This research aims to study the underlying factors …

Purpose Customer engagement (CE) literature features divergent definitions and
conceptualizations. To clarify its meaning, antecedents and outcomes, this paper aims to …

This study attends to Generation Zers' volunteer tourism. It draws on self-determination and
goal-setting theories to synthesize a model delineating how the interplay of internal and …

Firms invest in customer experience in the expectation that these investments will ultimately
provide positive financial returns. In practice, however, customers are continuously exposed …

Customer plays an important role for business as a profit generator, core of business
strategy and brand ambassador of the business. Due to the important role played by …

This research explores the eudaimonic environmental pursuit of Generation Zers. Although
how they can contribute to the environment has gained traction, extant tourism research in …

Purpose The primary objective of this study is to explore consumers' non-adoption intentions
towards meta-commerce (or metaverse retailing). Utilizing the Innovation Resistance Theory …

This study aimed to provide practical implications for South Korean corporations seeking to
enter the Chinese market. It explored the influences of brand image and favorability toward …

Virtual travel community managers tend to incorporate a degree of novelty within activity
design to foster interaction between users. Little is known of how users respond to these …

Digital video streaming service is online on-demand entertainment that delivers content over
an Internet connection to a subscriber's computer, TV, or mobile device. One of the video …