This unique text provides a comprehensive framework for creating, managing, and
interpreting qualitative research studies that yield valid and useful information. Examples of …

This paper reviews Australasian academics psychological contracts and how they are
changing. While research has demonstrated that psychological contracts have considerable …

Purpose The main purpose of this study is to contribute to the literature concerned with
improving the effectiveness of corporate social responsibility (CSR) advertising by …

It has been argued that in a workplace environment that is characterised by significant
change and uncertainty, the formation and content of the psychological contracts are of …

Abstract The US Glass Ceiling Commission (1995) posited that the glass ceiling was a
barrier that hindered many women and minorities from entering into positions of authority in …

This interdisciplinary study aims to explore the lived experiences and engagement of young
voters from a customer journey perspective. To achieve this, the present study investigates …

This article uses empirical research, with young (aged 16–21) advertising audiences, to
build upon existing communication theory in a number of ways. First, it summarizes meaning …

African-Americans rank second among majority groups in the US (Wallace and Villa, 2003),
representing a significant number of employees available for hire. In 2005, African-American …

Purpose–The purpose of this paper is to review current thinking about visual and verbal
images used in advertising. It also aims to critique a range of current alcohol advertisements …

Despite the need for qualified professionals in science, technology, engineering, and
mathematics (STEM) careers worldwide, positions remain unfilled due to a lack of STEM …