The recent wave of luxury ventures in China has created an important need to understand
luxury brand-building in China. A critical component of this research domain is the concept …

Although there has been a global growth of luxury business start-ups for about 100 years,
which accelerated especially since the 1990s along with the upswing of the global luxury …

Muito apesar dessas páginas serem fruto de um trabalho coletivo, falar de coleções
colaborativas, isto é, de coleções nas quais uma marca de luxo se alia com uma marca fast …

Today the Chinese luxury market stands at the beginning of a new era, which relies on some
interrelated trends: As the Chinese government aims at increasing the country's share of …

L'entrepreneuriat du luxe est souvent défini comme lié à «l'exploration et l'exploitation
d'opportunités d'affaires intenses en savoir-faire»(Fonrouge, Reboud, Vigneron, 2013). C'est …

Many of us have heard repeatedly that a brand could never be considered as “luxury” unless
it has a long history behind it. This common belief seems true when one looks at the most …