We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

In the increasingly complex retailing environment, more and more retailers operate in more
than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic …

On-demand streaming services that rely on subscription fees or advertising as a revenue
source (eg, Spotify) are a topic of ongoing controversial debate in the music industry …

Describes how techniques from artificial life can be used to evolve a population of
personalized information filtering agents. The technique of artificial evolution and the …

In communication, information, and other industries, three-part tariffs are increasingly
popular. A three-part tariff is defined by an access price, an allowance, and a marginal price …

This study examines the relationships between corporate image, brand awareness, service
price, service quality, customer support services, and customer loyalty, and investigates the …

The sharing economy has changed not only the purchasing and use behaviour of
consumers but also the operating mode of original equipment manufacturers (OEMs). For …

In business-to-business marketing, managers are often tasked with developing effective
global pricing strategies for customers characterized by different cultures and different …

Many retailers offer refunds to consumers who, after a trial period, return a product that they
find does not fit their needs. Some consumers are willing to use this return option …

As firms become more customer-centric, concepts such as customer equity come to the fore.
Any serious attempt to quantify customer equity requires modeling techniques that can …