Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

Neuromarketing has become an academic and commercial area of interest, as the
advancements in neural recording techniques and interpreting algorithms have made it an …

Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Neuromarketing is the application of neuroscience to the understanding of consumer
preferences toward products and services. As such, it studies the neural activity associated …

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to
study the impact of advertising on brain regions and processes are scant and remain …

Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …

In this research, we reviewed existing studies which used neuromarketing techniques in
various fields of research. The results revealed that most attempts in neuromarketing have …

Neuromarketing has brought a revolution in the field of marketing. The adoption of
Neuromarketing has resulted in better understanding of consumer behaviour. The thrust for …

Affective, emotional, and physiological states (AFFECT) detection and recognition by
capturing human signals is a fast-growing area, which has been applied across numerous …