Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective
Purpose Based on the stimulus-organism-response theory, this research constructs the
influence of the stimulus factors of the live-streaming shopping environment on consumers' …
influence of the stimulus factors of the live-streaming shopping environment on consumers' …
Advancements in microfabricated gas sensors and microanalytical tools for the sensitive and selective detection of odors
In recent years, advancements in micromachining techniques and nanomaterials have
enabled the fabrication of highly sensitive devices for the detection of odorous species …
enabled the fabrication of highly sensitive devices for the detection of odorous species …
Is 'she'more impulsive (to pleasure) than 'him'during livestream e-commerce shopping?
Retailers are increasingly looking at leveraging new digital platforms like livestream
commerce to generate quick or impulsive purchases in order to survive the intense …
commerce to generate quick or impulsive purchases in order to survive the intense …
E-nose and olfactory assessment: Teamwork or a challenge to the last data? The case of virgin olive oil stability and shelf life
Electronic nose (E-nose) devices represent one of the most trailblazing innovations in
current technological research, since mimicking the functioning of the biological sense of …
current technological research, since mimicking the functioning of the biological sense of …
Nature, smells, and human wellbeing
The link between nature and human wellbeing is well established. However, few studies go
beyond considering the visual and auditory underpinnings of this relationship, even though …
beyond considering the visual and auditory underpinnings of this relationship, even though …
Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Purpose This paper aims to develop an integrative framework based on a convergence of
embodiment, ecological and phenomenological theoretical perspectives to explain the …
embodiment, ecological and phenomenological theoretical perspectives to explain the …
Wearable sensors for assessing the role of olfactory training on the autonomic response to olfactory stimulation
Wearable sensors are nowadays largely employed to assess physiological signals derived
from the human body without representing a burden in terms of obtrusiveness. One of the …
from the human body without representing a burden in terms of obtrusiveness. One of the …
The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream
J Coffin, A Chatzidakis - AMS Review, 2021 - Springer
This paper develops the Möbius strip as an 'ordering theory'(Sandberg and Alvesson, 2020)
that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to …
that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to …
Wearable sensors to evaluate autonomic response to olfactory stimulation: the influence of short, intensive sensory training
In the last few decades, while the sensory evaluation of edible products has been leveraged
to make strategic decisions about many domains, the traditional descriptive analysis …
to make strategic decisions about many domains, the traditional descriptive analysis …
Olfactory priming on consumer categorization, recall, and choice
Consumer choices are mostly regulated by pleasurable experiences that arise outside of the
individuals' awareness in response to sensory attributes. This research examines the …
individuals' awareness in response to sensory attributes. This research examines the …