Purpose The purpose of this paper is to examine the influence of eco-designed packaging
on consumers' responses. It defines the concept of eco-designed packaging, and proposes …

This study proposes an extension of the interactive ritual chain model that explores the
intrinsic construction of the embodied experience and self-identity of Chinese gay tourists …

This paper examines the work done by tourism researchers to understand why tourists make
travel decisions that lead to high levels of greenhouse gas emissions and find it difficult to …

Due to its growing application in various industries as a marketing tool, the travel industry is
increasingly perceiving the potential of virtual reality (VR) in the tourism arena. Although VR …

This exploratory study explored the category construction and mechanism of the
communitas experience of glampers through five elements of narrative analysis and the …

While the COVID-19 pandemic changed our economies, work habits and daily routines in
significant ways, it also fundamentally impacted our travel behaviour. This study identifies …

Purpose Successful marketing communication campaigns require a thorough assessment of
the public's current perceptions and attitudes toward the topic of the campaign. Such insights …

The intense development of urban–rural integration has brought about a constant increase
in people's demand for public culture. In particular, as the equalization of public cultural …

This study explores the food perception of young Taiwanese consumers, a growing market
segment in the restaurant industry. An innovative qualitative tool known as the Zaltman …

Existing literature sheds little light on how Chinese consumers in any two societies perceive
and consume food. In this study, the food perceptions of Taiwanese and Malaysian Chinese …