Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

Over the last 30 years, supply chain sustainability has become one of the most dynamic and
prolific decision management research fields. The volume of primary and secondary …

As the environmental agenda gains momentum all over the world, enterprises face the
challenge of combining economic and environmental goals. An obvious, recurrent, and yet …

Purpose “Green” issues have become increasingly important to corporate decision-makers
as firms face mounting public sensitivity, stricter regulation and growing stakeholder …

Sustainability in marketing has gained some traction over the years, yet we still remain
uncertain about exactly what 'sustainability marketing'means. Utilising the Scopus database …

The aim of this paper is to examine the impact of sustainability advertising on brand
personality, credibility, attitude toward the ad and brand attitude; special attention was given …

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides
students with an international and systematic approach to hospitality and travel marketing …

People are becoming increasingly aware of the environmental and social implications of
their consumption. To make ecologically responsible purchases consumers require …

This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian
certified ISO 14001 Environmental Management System firms' performance. The paper aims …

A growing number of consumers want companies to act sustainably. Companies have
responded by advertising their sustainability initiatives, practices, and products. This paper …