The TikTok platform has become widely popular among younger generations and has
influenced various industries and aspects of life. This systematic literature review, using …

Studies on social media use and effectiveness in large firms abound in the literature.
However, social media usage for relationship marketing in small and medium enterprises is …

Recent studies indicate that online interactions generate significant effects on consumer
behavior, such as customer loyalty and satisfaction, through shopping values, while there …

Social media (SM) enables micro, small, and medium sized enterprises (SMEs) to improve
brand awareness and to engage their audience, which can lead to referrals, repeat …

The adoption of social media metrics by small and medium-sized enterprises (SMEs) has
become a critical tool for engaging customers and enhancing strategic outcomes. However …

Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …

The explosive growth of information technology has encouraged organizations to use new
technologies in all areas. These changes are also visible in the banking industry. In this …

The emergence of ChatGPT in the broader field of generative artificial intelligence (AI) has
sparked scholarly discourse on its utilization in various disciplines. Yet, a significant void …

Purpose Social entrepreneurship (SE) is a complex phenomenon designed to resolve
numerous societal challenges while remaining economically viable. However, how social …

Purpose The aim of this study is to provide a further understanding of how and when social
media (SM) boosts firm performance (FP) by exploring the mediation role of business …