Background Mass media tobacco control campaigns can reach large numbers of people.
Much of the literature is focused on the effects of tobacco control advertising on young …

The public health imperative to reduce the burden of lung cancer has seen unprecedented
progress in recent years. Fully realizing the advances in lung cancer treatment and control …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Background Interventionists commonly identify promising messages for health
communication efforts based on audience members' ratings of perceived message …

Target audience ratings of the likely impact of persuasive messages, known as perceived
message effectiveness (PME), are commonly used during message development and …

Target audience ratings of the likely impact of persuasive messages, known as perceived
message effectiveness (PME), are commonly used in health communication campaigns …

Health warnings are a promising strategy for reducing consumption of sugar-sweetened
beverages (SSBs), but uncertainty remains about how to design warnings to maximize their …

Introduction In tobacco prevention campaigns, fear-appeal messages are widely used and
generally shown to be effective, whereas the utility of humor appeals is less clear. This study …

Signs, prompts, and symbols are a common means to change behavior in our society.
Understanding the psychological mechanisms by which signage influences behavior is a …

Abstract Introduction This Free Life was the first multi-market, primarily digital campaign
designed to change tobacco-related beliefs among lesbian, gay, bisexual, and transgender …