[HTML][HTML] Beyond livestreaming: The rise of social media gifting and paid memberships− A systematic literature review and future research agenda
SA Volkmer, M Meißner - Journal of Business Research, 2024 - Elsevier
Paid memberships and gifts are increasingly implemented in social media as content
monetization functions. Here, we outline the overarching trend toward gifting and …
monetization functions. Here, we outline the overarching trend toward gifting and …
How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects
Y Sun, Y Zhong, Z Zhang, Y Wang, M Zhu - Decision Support Systems, 2024 - Elsevier
Virtual live shopping platforms (VLSPs) are an innovative form of intelligent shopping DSS
that offer brands novel opportunities to interact with customers. However, the impact of …
that offer brands novel opportunities to interact with customers. However, the impact of …
Digital marketing innovation and industrial marketing: evidence from restaurants' service robots
ECS Ku - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose This study aims to explore how perceived anthropomorphism, perceived warmth,
and customer–artificial intelligence (AI) assisted exchange (CAIX) of service robots affect …
and customer–artificial intelligence (AI) assisted exchange (CAIX) of service robots affect …
The role of para-social relationship in live streaming virtual gift purchase: a two-stage SEM-neural network analysis
Purpose Despite the burgeoning popularity of virtual gifting in live streaming, research lacks
an in-depth understanding of the drivers behind this behavior. Using para-social relationship …
an in-depth understanding of the drivers behind this behavior. Using para-social relationship …
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison—insights from streamers and viewers
J Lyu, YD Liang, D Vellore Nagarajan - Internet Research, 2024 - emerald.com
Purpose Live Streaming Marketing has emerged as a transformative medium, facilitating
real-time product promotion and brand messaging and reshaping consumer engagement …
real-time product promotion and brand messaging and reshaping consumer engagement …
Digital Content Provision Under Virtual Tipping
W Wang - Managerial and Decision Economics, 2024 - Wiley Online Library
The proliferation of digital technology has introduced innovative engagement features
between content producers and viewers. Virtual tipping, a novel form of revenue generation …
between content producers and viewers. Virtual tipping, a novel form of revenue generation …