When making purchasing decisions, consumers are guided by a number of determinants,
among which two particularly important, ie, trust and risk, can be mentioned (eg, Kim et al …

Dynamic processes taking place in the modern economy cause significant changes in the
functioning of retail trade enterprises. Firms are under pressure from internal and external …

The purpose of this dissertation is to analyze consumer's responses–mainly purchase
intention (PI), willingness to pay (WTP) and perceived quality (PQ)–on companies with …

This dissertation strives to explain the consumers perceptions over the legitimacy of a social
enterprise when facing mission drift. Mission drift takes place when organizations deviate …

This dissertation was written as part of the MSc in Environmental Management and
Sustainability at the International Hellenic University. This research aimed at investigating …

This study focused on the effect of Corporate Social Responsibility (CSR) on consumer
perception among consumers in Benin City, Edo State, Nigeria. The study used the survey …

This dissertation examines the consumer response to a particular social enterprise, Cozinha
com Alma. Focusing on consumer behaviour, mainly in terms of perception of quality and …

RESUMEN La Responsabilidad Social Corporativa (RSC) se convierte en un recurso
estratégico valioso cuando es percibida por el consumidor, pues incide positiva y …

Aim: To provide an alternative model that can measure the influence of CSR initiatives on
consumer purchasing behavior and identify which types of initiatives have the greatest …