Purpose The purpose of this paper is to investigate the impact of customer satisfaction,
service quality, the perceived value of services, corporate image and corporate reputation …

Purpose Employer branding is a topic that has gained relevance in the organisational world.
Currently, organisations need to differentiate themselves, and one of their biggest …

The aim of this study is to investigate how different methods of extraction, factor definition,
and rotation of exploratory factor analysis affect the fit of measurement scales. For this …

The objective of this article is to identify the effect of the perception of a brand's ethical
problems on consumer behavior. The research contemplates two experimental studies, in …

Descrição: As recentes mudanças ocorridas no mercado culminam em tendências no
modelo de gestão das empresas voltado, dentre outros aspectos, para a melhoria de sua …

Purpose The purpose of this paper is to aid the convergence of design and management as
a strategic lever and innovative tool to improve corporate reputation in higher education …

Communication relational outcomes in the insurance industry | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Este trabalho buscou investigar a relação entre a reputação corporativa e o desempenho
das empresas, sob a perspectiva teórica da Visão Baseada em Recursos (VBR). Para tanto …

Purpose–Employer branding is a topic that has gained relevance in the organisational
world. Currently, organisations need to differentiate themselves, and one of their biggest …

Este estudo analisa a relação entre a reputação corporativa negativa e o desempenho das
empresas brasileiras listadas na BM&FBovespa. Para tanto, foram analisadas as ações …