Effects of e-commerce in the current scenario of marketing

Analysing the Paradigm Shift of Consumer Behaviour Towards E-retail During Pandemic Lockdown

SS Bharti, J Mahato - Pandemic, New Normal and Implications on …, 2022 - Springer
The consumer behaviour plays a vital role in determining the market dynamics of the
country, and COVID-19 pandemic accelerated the demand for online shopping of essential …
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