Purpose: This study examines the impact of social media influencers (SMIs) on online
repurchase intentions through brand trust and customer engagement in the cosmetics …

This paper explores the potential of big data for driving economic growth and innovation
within the fintech sector in Malaysia. By using systematic literature review, it investigates the …

In the quest of fostering green consumer behavior, companies are developing green
marketing communications. However, do green consumer behaviors gets influenced by …

The e-commerce industry is continuously evolving and attained exponential growth as a
result of the COVID 19-pandemic and the consequent lockdown. This has also generated …

This research-based chapter investigates impact of various innovation technology factors on
digital banking customers' usage intention. The selected factors are online banking, mobile …

This research-based chapter investigates the impact of social media marketing on
consumers' online purchase intention in the context of luxury brands. Against the theory of …

In Malaysia, Fintech companies are leveraging Big Data technology to serve effectively the
targeted markets. As the financial industry continues to develop, there is a great potential for …