The new wine scenario, a consequence of the globalization of the world's wine market, has
resulted in a new geographical map for wine where the number of wine consumers is …

Purpose What consumers know about a product affects many aspects of their behaviour and
is particularly important for marketers to understand when it comes to developing marketing …

The consumption of local agricultural products boosts the regional economy and
employment whilst preserving the rural landscape and environment. In this research, the …

Wine is a prolific, but complex and information-intensive product, so it is important for
marketers to understand the behaviors and characteristics of different wine market …

Purpose This paper aims to investigate the wine consumption among young people
belonging to the so-called millennial generation Design/methodology/approach This study …

Purpose As consumers interact with various small businesses, they develop a mental image,
called a prototype, to represent what small businesses are as a generalized, conceptual …

Taiwan is becoming increasingly important in the international wine scene, with restaurants
still not representing pivotal distribution channels for wine. This study applied the Theory of …

Purpose The selection of purchasing channels by wine consumers indirectly affects buying
experience and satisfaction, therefore, it is of great practical significance to study consumers' …

The wine with the designation of origin “Jerez-Xerez-Sherry” is one of the most produced in
Spain and with a greater volume of exports abroad. This study analyzes the preferences of …

Although consumption is the cornerstone of economic growth, it is unquestionably one of the
main reasons for the current degradation of the planet. Hence, it is necessary to understand …