This study aims to contribute to the literature by investigating the impact of eco-innovation on
business performance within the institutional theory framework and from a resource-based …

Purpose–This paper seeks to examine the efficacy of predicting turnover for employees and
entrepreneurs from Estonia, Latvia, and Lithuania using attitudes towards benefits, pay …

Purpose This research makes an effort to empirically investigate the role of source credibility
theory (SCT) in the prevailing modern influencer marketing context by establishing an …

Social media has become the most commonly used software among modern netizens, and
they have become an indispensable part of our daily lives. This article adopts a descriptive …

This research aims to determine the effect of social media influencer popularity on the
purchase intention of a fashion product through emotional attachment. The sample in this …

Marketing activities are essential to a business, including Instagram content such as@
jogjafoodhunter. This study aims to analyze the role of perceived influence, brand …

The purpose of this research is to examine the effect of perceived influence, brand
engagement in self-concept, and brand expected value on the purchase intention of halal …

该研究通过构建理论模型并采用问卷调研法收集数n, 分析了地理标志各因素对消费者购买意愿
的作用机制及其相互关系. 结果表明, 地理环境. 人文历史. 品牌建设. 产品品质和生产万式均对 …

One of the most important efforts of marketers is how to drive consumer purchasing
decisions. Many variables affect purchasing decisions, including product quality, brand …

Penelitian ini bertujuan untuk menentukan pengaruh perceived impact terhadap niat beli,
keterlibatan merek, dan nilai yang diharapkan dari merek sebagai variabel intervening di …