This paper reviews influencer marketing (IM)-research in the tourism and hospitality (H&T)
field to provide a state-of-the-art of the past, present, and future of IM-research. It identifies …

The pressing need for environmentally friendly behaviors and sustainable consumption
practices has become paramount in light of climate challenges and evolving societal …

Green innovation (GI) has become a popular topic in the literature as it contributes to
environmental sustainability and competitive advantage. However, no consensus has been …

In the realm of social media, virtual influencers have become influential voices in advocating
for environmental sustainability. This research investigate their communication strategies …

In the dynamic realm of influencer marketing, hospitality virtual influencers (HVIs) are
emerging as a prominent player. Grounded in Stimulus-Organism-Response (SOR) model …

Influence is a process in which individuals' attitudes, emotions, intentions, and behaviors are
shaped by others. In the virtual world, this is especially evident among social media …

This research explores how green social media influencers affect consumers' electronic
word‐of‐mouth behaviour regarding green products by developing cohesive relationships …

The tourism industry has caused severe environmental damage, partially due to the high
volume of tourists and their limited engagement in pro-environmental behavior. A viable …

The concept of 'de-influencing', which has emerged as a new movement aiming not to
consume in the consumer society, is gaining more popularity on social media. However, the …

Influencer marketing has become a strategic imperative for brand building. Nevertheless,
marketers need a comprehensive understanding of the full extent of its scope and …