Dissatisfied customers may express their dissatisfaction behaviorally. These behavioral
responses may impact the firms' profitability. How do we model the impact of emotions on …

Purpose As a frequently observed business phenomenon, the use of product scarcity to
improve a product's market performance has received increasing attention from both …

Dark patterns are user interface design choices that benefit an online service by coercing,
steering, or deceiving users into making unintended and potentially harmful decisions. We …

How does customer perceived value influence purchase intention in online flash sales on
social e-commerce platforms? This study investigates the role of time pressure and product …

In the past few decades, economic analysis of law has been challenged by a growing body
of experimental and empirical studies that attest to prevalent and systematic deviations from …

Scarcity tactics are an essential tool for marketers. Cues that signal the current or potential
unavailability of a product generally enhance its value and desirability and in turn increase …

Key personal inputs to decision making reside in expectations about whether a purchase or
nonpurchase will make one feel better. Integrating several theoretical approaches, this …

The use of coupons delivered by mobile phone, so-called “m-coupons,” is growing rapidly.
In this study, the authors analyze consumer response to m-coupons for a two-year trial at a …

We propose a theory of regret regulation that distinguishes regret from related emotions,
specifies the conditions under which regret is felt, the aspects of the decision that are …

From 1976 to the beginning of the millennium—covering the quarter-century life span of this
book and its predecessor—something remarkable has happened to market response …