Food production is one of the major contributors to environmental damage. Adaptations in
our food choices are needed to preserve resources for the needs of future generations. More …

The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …

This paper examines how social exclusion moderates the role of brand anthropomorphism
in advertisement effectiveness, its underlying mechanism, and its boundary conditions …

Consumer generally prefer produce with perfect/attractive appearance and reject
unattractive produce (eg, spotted apples, curved cucumbers), which results in global …

Online privacy concern has become a critical ethical and managerial issue for online
retailing. However, we know limited information about what marketing practices may …

Brand anthropomorphism is one of the most widely used marketing strategies, and
numerous studies have confirmed the positive effect of anthropomorphism on consumers' …

Given increased branding competition in the hotel industry, it is imperative to explore the
importance of marketing communications in generating desirable customer responses …

Green consumption is an important component of environmental protection behavior. The
behaviors of individual consumers are having unprecedented impacts on the sustainable …

We investigated the effects of service robots' anthropomorphism on consumers' attribution
and forgiveness of service failure. By manipulating the levels of anthropomorphism in …

Although physical distancing is the key to reducing the risk of virus infection, the commonly
used signs to spur physical distancing in services seem ineffective as many customers still …