Purpose This study systematically reviewed pricing research published in leading marketing
and hospitality and tourism (H&T) journals between 2010 and 2019. It attempts to concretize …

We consider the supply chain in the tourism industry, in which tourists are susceptible to the
tourists' green tourism experience when they make purchase decisions for a green tourism …

During recent decades, behavioural pricing research has accumulated to represent an
expansive subset of pricing research addressing how humans perceive, process, and …

This research investigated the role of price preciseness (rounded vs. precise) in perceiving
deal attractiveness, purchase intention, and choice in travel decision-making. Two …

Research into the stereotypes of tourists by locals and the impacts of these stereotypes on
local behaviors is well established. However, how tourists respond to these stereotypes …

Retailers frequently place private labels (PLs) next to the top-moving sales national brands
(NBs) and utilize comparative pricing that is related to the national brands. There is thus …

Anthropomorphism refers to the assignment of human-like traits and characteristics to non-
human objects. In the tourism sector, destinations can be anthropomorphized. In this …

Airlines emphasize the importance of upselling strategies to ensure successful revenue
management. This study provides empirical evidence for psychological pricing strategies …

Social commerce revolutionized the marketing of accommodations through online
campaigns, social media promotions, and development of landing pages. Marketing, at its …

This study aims to contrast the nonlinear moderating effect of satiation—an emotional
variable with proven influence over different consumer behaviors—on consumers' …