The interest in greenwashing has grown in recent decades. However, comprehensive, and
systematic research concentrating on the evolution of this phenomenon, specifically …

This paper addresses the emergence of greenwashing and examines its implications for the
development of green marketing strategies. It starts from the premise that companies face …

To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …

Abstract Based on the Stimulus-Organism-Response (S–OR) theory and attachment theory,
this study investigates the proposed conceptual model of corporate wrongdoing and brand …

Purpose This paper aims to synthesize the corporate social responsibility decoupling
(CSRD) literature, CSRD's causes and consequences and discuss other organizational …

Due to the growing concern towards natural resource depletion and the increasing levels of
waste generation caused by economic growth, sustainable consumption has gained the …

Purpose The author identifies the traits of consumer resilience in emerging markets,
classifies these major traits into five categories and analyses the influence relationships …

The EU recognises green bonds as a critical financing tool for climate and environmental
projects. However, there is a pressing need to ensure that these bonds genuinely support …

Organizations want to enhance sales via improved purchases. Therefore, they want higher
purchase intentions. With the current green marketing wave, stakeholders need green …

108 References de Bassompierre, L., Kishan, S., & Sguazzin, A.(2021). Palm oil Giant's
industry-beating ESG score hides razed forests. Bloomberg Green+ Equality, 15/09/2021 …